Today, investing is far easier than it has ever been. Anyone can register for an account on one of hundreds of online investment platforms, click a few buttons and voila! Investing! However, if you read the disclaimer on any of these platforms, it is clearly stated that between 70% and 90% of investors lose money while trading on the platform. Of course, everyone knows there is risk to any investment – but millennials are taking up investing and are willing to risk more because they feel they have plenty of time to earn their money back if it all goes wrong. So how does a financial advisor fit into such a world? Well, quite simply, with a larger number of young people wanting to invest their money, and hoping for good returns, there is a constantly growing number of potential clients. Young investors with real investment goals need someone to guide them and help them make sure their money grows rather than deserts them. Take Less Risk! There are a few options which may be attractive to these young millennials, while also offering attractive income to the financial advisor. A ten-year investment into property, for example, can offer high returns to the client and to financial advisors, with the client owning a property at the age of 30. This property can then be rented out for further income over many years to come. Or how about investment products that provide a lot less risk to these millennials’ money? Stocks and cryptocurrency investments are popular among young people, but what about products with much less risk for slightly lower reward? Structured products, bonds, multi-asset funds – there are many different ways to sell young people on your services – all it costs them is their faith in you (and a small fee for your services). They spend less time researching individual stocks and more time doing what makes them happy. According to Clutch, in America alone, 88% of millennials are investing their money but only 55% are confident in their money management skills. That’s at least 33% of millennials in one country who are just waiting for the correct financial advisor to come along and manage the money for them. NEBA has products to offer clients in pretty much every country, so if you are ever unsure what’s on offer for millenial clients, get in touch! An IFA / Client relationship with young people is a perfect solution for long term financial security. You could work together for 30, 40, or even 50 years. Many of the older generation have made their money and can afford the larger lump sums today, but if you are looking for your own long-term growth, invest in the long-term clients. by Joshua Jameson-Rickardwww.nebafinancialsolutions.com